A Step by Step Beginners Guide to Becoming a Social Media Manager as a Side Hustle.
Average Income: $25 to $75 per hour
Average Hours Per Month: 20h to 40h
Average Startup Costs: $50 to $500
Are you looking for a way to make some extra money $$$ on the side? Have you ever considered becoming a social media manager?
With the rise of social media and the increasing importance of having a strong online presence, businesses are in need of professionals who can help them navigate the ever-changing landscape of social media.
In this guide, we will explore the world of social media management and show you how to become a successful social media manager as a side hustle.
Table of Contents
What is Social Media Management?
Social media Management is the process of creating, scheduling, and publishing content on social media platforms to increase brand awareness and engage with audiences. It also involves monitoring and analyzing social media metrics to measure the effectiveness of campaigns and strategies.
As a side hustle, social media management can be a great way to make Cash by using your skills to help businesses and individuals increase their online presence.
What Are the Start-up Costs to Become a Social Media Manager?
When starting a social Media management business, the expenses can differ based on what tools and resources are required.
Usually, the cost includes having a computer and internet connection, social media management software, and any training or certifications that may be necessary for the roll.
If you plan to run advertising campaigns, there will be extra costs for advertising spend. However, these expenses are often recoverable through charging clients.
What Services Can You Offer Your Clients as a Social Media Manager?
As a social media manager, you bring a wealth of capabilities to the table for your potential clients. These services can include:
- Developing a Strategic plan: Helping clients create a clear vision for their social media presence and setting attainable goals.
- Content creation & management: Producing high-quality content, such as text, images, and videos, to keep clients’ social media accounts active and engaging.
- Engaging the community: Effectively interacting with the community on clients’ social media accounts, responding to comments and messages, and building relationships with followers.
- Analytics and reporting: Measuring the success of clients’ social media accounts through metrics such as engagement, reach, and conversion rates, and providing regular reports on their performance.
- Advertising & promotions: Developing and managing social media advertising campaigns to increase clients’ reach and engagement.
- Influencer marketing: Working with influencers to promote clients’ brand on various social media platforms.
- Crisis management: Quickly handling negative comments or complaints, and managing a crisis if it arises on social media.
- Graphic design skills: Using basic graphic design skills to create visuals and videos for social media.
- Copywriting: Crafting captions and copy for social media with basic copywriting skills.
- Knowledge of SEO and SEM: Possessing a basic understanding of SEO and SEM to optimize clients’ social media pages for search engines and improve reach.
A Step-by-Step Guide to Becoming a Social Media Manager:
- Familiarize yourself with the different social media platforms. This includes understanding their algorithms, features, and audience demographics.
- Learn about social media marketing & advertising. Understand the different strategies and tactics used to increase engagement and drive conversions.
- Develop your own personal brand (style) as a social media manager. Create a portfolio of your work and an online presence that showcases your skills and experience.
- Network with other social media Gurus and professionals in the industry. Join online communities and attend events to stay up to date on the latest trends and best practices.
- Create a social media management plan. This should include goals, metrics, and a content calendar to ensure that your work is consistent and effective.
- Get certified & take a course in social media management. This will help you to build your skills and knowledge and give you an edge over other applicants in the job market.
- Start working on small projects. Offer your services to friends, family, or local small businesses as you gain experience and build your portfolio.
- Build strong relationships with clients. Communicate effectively, be responsive, and always deliver high-quality work.
- Monitor and analyze your results. Use the data you collect to optimize your strategies and improve the performance of your clients’ social media accounts.
- Continuously learn and adapt to new social media platforms and updates in the industry. Keep yourself updated on the latest trends, features, and best practices in social media management.
How Much Can You Make with a Social Media Management Side Hustle?
The amount of money $$$ you can make as a social media manager can vary widely depending on factors such as your level of experience, the number of clients you work with, and the services you offer.
On average, social media managers can charge between $25 and $75 per hour for their services. By building a strong portfolio and client base, you can potentially earn a substantial income from your side hustle.
5 Tips for Making Money with Social Media Management
- Specialize, Specialize, Specialize. By focusing on a particular area, you can become an expert in that field and attract more clients.
- Offer variety of key services. In addition to managing social media accounts, consider offering services such as content creation, community management, and analytics.
- Utilize freelancing platforms. Websites like Upwork and Fiverr can be great places to find new clients and build a portfolio.
- Network, network, network. Attend industry events, join social media groups, and connect with other professionals in your field.
- Continuously Educate yourself. The worlds of social media is constantly changing, so it’s important to stay up-to-date on the latest trends and best practices to remain competitive.
How to Market Yourself as a Social Media Manager
- Develop a strong Portfolio of your work. This should include examples of Social media campaigns and strategies that you have implemented for previous clients or your personal projects.
- Create a professional lookin website or online presence that showcases your skills and services. This can include a blog or case studies of your work.
- Network with other SM professionals in the industry and attend social media-related events and conferences.
- Utilize your own social media accounts to demonstrate your skills and knowledge of the latest trends and best practices.
- Offer free consultations or discounts to new clients to build a strong reputation and client base.
- Make sure your pricing is competitive, and communicate the value you bring to your clients.
- Be active on social media communities and forums, such as on LinkedIn, to increase your visibility and credibility.
- Create a service package that is tailored to the specific needs of your clients.
- Make sure to have great communication skills and ability to understand the client’s needs and tailor your services accordingly.
- Continuously educate yourself on the latest social media trends and algorithm updates to provide the best service to your clients.
How to Avoid Scams and Find Legitimate Social Media Management Opportunities.
When it comes to finding legitimate social media management opportunities, it’s important to do your research and be vigilant for red flags. Here are some tips to help you avoid scams and find genuine opportunities in the field:
- Be wary of job offers or opportunities that require you to pay a fee upfront. Legitimate companies and clients will not ask for money from you before you begin working.
- Do your research on the company or individual offering the opportunity. Look for reviews and testimonials from other social media managers who have worked with them. If the company or individual has a poor reputation, it’s best to steer clear.
- Be cautious of opportunities that sound too good to be true. If an opportunity promises high pay or easy work, it’s likely too good to be true. Be realistic about what you can expect from a social media management side hustle.
- Look for opportunities on reputable job boards and websites, such as Indeed, LinkedIn, or Upwork. These platforms typically vet their clients and job postings, making it less likely that you’ll come across a scam.
- Trust your gut. If something feels off about an opportunity, it’s best to move on and find another one. Your intuition is often a good indicator of whether an opportunity is legitimate or not.
By following these tips, you can help protect yourself from scams and increase your chances of finding a legitimate social media management opportunity. Remember to always do your due diligence and use caution when searching for jobs in this field.
In conclusion, starting a social media management side hustle can be a great way to earn extra income while utilizing your skills and knowledge of social media platforms.
By understanding the start-up costs, honing your skills, and effectively marketing yourself, you can attract clients and build a successful business.
Additionally, it is important to be aware of scams and to take steps to find legitimate opportunities. With the right approach, social media management can be a profitable and enjoyable side hustle.
Online Social Media Management Resources
- Hootsuite Academy: A comprehensive online learning platform that offers courses on social media marketing, management, and strategy. https://www.hootsuite.com/academy
- Buffer Social: A blog that offers tips, guides, and best practices for social media management. https://buffer.com/resources/
- Social Media Examiner: A blog that offers tips, guides, and best practices for social media management. https://www.socialmediaexaminer.com/how-to-find-content-ideas-for-your-social-media-marketing/
- Sprout Social: A blog that offers tips, guides, and best practices for social media management. https://sproutsocial.com/insights/category/social-media-management/
- Agorapulse: A blog that offers tips, guides, and best practices for social media management. https://www.agorapulse.com/blog/category/social-media-management
- BuzzSumo: A blog that offers tips, guides, and best practices for social media management. https://buzzsumo.com/blog/category/social-media-marketing
- CreativeLive: A blog that offers tips, guides, and best practices for social media management. https://www.creativelive.com/blog/social-media-for-creatives/